TECH Bluesky: Elon Musk Has Competition Up His Sleeve! Will Users Desert X? Bluesky vs X: Can Jack Dorsey's Decentralised Platform Challenge Elon Musk's Social Media Giant? Harsh Nov 17, 2024 09:10 GMT Image Credit: DNP India Bluesky: When Elon Musk took over Twitter and rebranded it as X, the world buzzed with curiosity and skepticism. Now, a new social media platform, Bluesky, is making waves as a promising competitor. With its decentralised approach and skyrocketing user base, many are wondering: could Bluesky challenge Musk's X, or will it fade into obscurity like other hyped platforms? What Is Bluesky, and Why Is It Gaining Traction? Bluesky isn’t just another social media app—it’s being pitched as “social media as it should be.” The platform allows users to post, comment, and engage much like X, but with one crucial twist: decentralisation. In simpler terms, Bluesky lets users host their data on independent servers, making it less controlled by a single entity. This unique approach appeals to people tired of corporate control over their online lives. Originally launched in 2019 under the vision of Jack Dorsey, former CEO of Twitter, Bluesky stayed relatively quiet until earlier this year. It opened its doors to the public in February 2024, and its user base has exploded, reportedly adding over a million sign-ups daily. Despite its fresh appeal, Bluesky still faces growing pains, including server outages due to high traffic. The question remains: can it sustain its momentum? A Familiar Design with a Decentralised Twist If Bluesky feels like a throwback to the old Twitter, it’s no coincidence. The platform borrows heavily from Twitter’s design, offering familiarity for users who were fond of Twitter’s simplicity. Yet, its decentralised model allows users to register accounts with their own domain names—a move that promotes user autonomy. Is Bluesky Ready to Rival X? While Bluesky grows, X remains a dominant force. Elon Musk has revolutionized the platform since his acquisition, integrating features like real-time news updates and fostering communities across the globe. X is still the number-one choice for many, especially for breaking news and lively discussions. However, political events, such as Donald Trump’s recent election success and Musk’s open support for Trump, have polarized users. Many are leaving X to explore less politically charged alternatives like Bluesky, leading to a surge in its popularity. Hype or a Game-Changer? The rise of Bluesky hints at a shift in user preferences for transparency and decentralisation. Yet, dethroning X is no small task. For now, Bluesky seems more like a fresh alternative than a full-fledged competitor. Will it transform the social media landscape or become another fleeting trend like Threads? Only time will tell. Read More Read the Next Article