International Yoga Day 2023: PM Modi's Yoga Diplomacy - A Global Wellness Revolution

Stroll through a park at daybreak and you'll likely notice people of all ages, spread out on vibrant mats, bending and twisting into various yoga postures. This common sight attests to yoga's escalating global importance, a phenomenon attributed in no small part to the efforts of India's Prime Minister, Narendra Modi.

Modi's Yoga Proposition: A Global Game Changer

In his inaugural address to the United Nations General Assembly in 2014, post the BJP-led NDA's stunning electoral triumph, Modi pitched a transformative idea: June 21 should be recognised as International Yoga Day. Much to the world's surprise, this notion was accepted with alacrity, with China being among the first nations to back this proposal.

Yoga: A Global Wellness Phenomenon and an Economic Boon

The yoga industry, pegged at an impressive $80 billion globally as of 2018, has become an attractive prospect for countries worldwide. This appeal is highlighted by nations like Mozambique, home to numerous yoga retreats along its extensive Indian Ocean coastline. Furthermore, countries with a considerable Indian diaspora or existing yoga schools also supported Modi's innovative initiative.

The Yoga Revolution: India's Soft Power and Modi's Masterstroke

The global acceptance of Modi's proposition was a major win for India's international image, underscoring its 'soft power' under Modi's leadership. The proposal was backed by an unprecedented 177 nations, establishing a record in the process for both the number of backers and the speed of adoption.

In conclusion, PM Modi's masterful leveraging of yoga as a 'brand' for India has not only bolstered India's global standing but also reinvigorated interest in this ancient practice, attracting tourists from all over the world to learn yoga in its birthplace. In this era of wellness, Modi has successfully cast yoga as India's gift to the world, further enriching the narrative of India's profound contributions to global civilisation. The future of this wellness revolution, much like a perfect yoga posture, promises to be both balanced and exciting.

Also read: International Yoga Day 2023: Control Your Blood Sugar Levels – 5 Yoga Asanas That Can Help Manage Diabetes

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