Rihanna Steps Down as CEO of Savage X Fenty Amid Pregnancy: An Era Ends, Another Begins!

Renowned musician and business mogul, Rihanna, has decided to resign from her role as the CEO of her celebrated lingerie brand, Savage X Fenty. This development comes as she gears up to welcome her second child into the world. Having led the brand with aplomb for half a decade, Rihanna passes on the CEO baton to Hillary Super, previously the Global CEO of the Anthropologie Group, effective from June 26.

Rihanna's Impactful Legacy and Vision for Savage X Fenty

Over the past five years, Rihanna’s vision and leadership have revolutionised the lingerie industry, bringing Savage X Fenty to the forefront. She expressed her excitement and pride in the brand's achievements during her tenure, hinting at an exciting future for the brand despite her stepping down from the CEO role.

Hillary Super, Stepping into Big Shoes at Savage X Fenty

Excited to join the Savage X Fenty family, Hillary Super is set to take the reins as the new CEO. Super commends the brand's dedication to inclusivity and fearlessness, underlining the influential role

Rihanna Maintains Executive Chair Position, Continues to Influence Brand

Even as Rihanna hands over the CEO mantle, her influence over the brand will remain significant. Rihanna remains steadfast in her role as the executive chair, preserving the essence of her vision for the brand. From the brand's inception in 2018, she has championed the cause of boundary-breaking designs, delivering a line that speaks volumes to women across the globe and fosters a sense of self-confidence.

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At a moment when Rihanna's personal life is filled with anticipation and joy due to her expectancy of a second child with A$AP Rocky, she has chosen to step back from the CEO role. Yet, this does not indicate a slowdown in her business pursuits. In fact, her lingerie line was valued at a jaw-dropping $1 billion in 2021.

Beyond the world of lingerie, she has made a significant impact in the cosmetic industry with the introduction of her Fenty Beauty brand in 2017. As one of the wealthiest female musicians globally, Rihanna persists in setting new standards in the dual spheres of music and business.

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