Margot Robbie paints the town pink as she promotes upcoming film Barbie

Barbie film: In a surprising turn of events, the filming of the much-anticipated Hollywood film 'Barbie', starring Margot Robbie, led to an unexpected scarcity of pink paint worldwide. The film's sets, drenched in Barbie's signature hue, used up such a vast quantity of pink paint that the global supply was significantly depleted.

Production Designer Discusses Set Construction

In a candid chat with Architectural Digest, Sarah Greenwood, the film's production designer, divulged details about the set construction for Barbie. Greenwood highlighted the importance of preserving the 'childlike essence' and ensuring that the colours, especially the pinks, were bright and somewhat overwhelming.

Nostalgia and Aesthetics Contribute to Paint Shortage

The creation of the sets aimed to encapsulate the vibrancy and charm of Barbie that captivated Greenwood in her youth. To achieve this, the set construction utilised an extraordinary amount of pink paint, causing a strain on global supplies.

Supply Chain Disruption and the Pink Paint Crisis

Rosco, the firm responsible for supplying the pink paint used in the movie, attributed the shortage not only to the film's demands but also to supply chain disruptions caused by the Covid-19 pandemic. Lauren Proud, Rosco's Vice President of Global Marketing, spoke to the Los Angeles Times, stating, "They used as much paint as we had."

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The Barbie Phenomenon and its Unexpected Consequences

As the film industry eagerly awaits the release of 'Barbie' in theatres on July 21, its unexpected contribution to the global pink shortage underlines the extensive lengths filmmakers go to for perfect set designs. As audiences around the world anticipate the film's bright pink aesthetic, the tale of the global pink paint shortage will surely add another layer to their viewing experience.

In a world where the film industry's impact is often measured in box-office numbers, the story of the 'Barbie' film shows that sometimes, the effects can be more colourful and widespread, quite literally.

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