Hindustan Unilever's Strategic Shift! Renames Horlicks Health Drinks as Nutritional Beverages

Horlicks is now a nutrition drink rather than a health drink. The Union Ministry of Commerce and Industry has ordered e-commerce websites to remove the drinks and beverages from the Hethi Drinks category on all of their separate platforms, despite the fact that there is typically no discernible difference between the two. Hindustan Unilever renamed their health food drinks Nutritional Drink as a result.

Hindustan Unilever's Response to Ministry's Directives

In response, Hindustan Unilever's Chief Financial Officer, Ritesh Tiwari, states that the business has elevated its health drinks category from that of health food to that of functional nutrition beverages. This was a more effective method of carrying out the Central Ministry's directives.

He claimed that there are chances for further growth in this sector because it is less crowded. Additionally, it stated that Hindustan Unilever is concentrating on improving the FND category in order to boost customer usage and offer more advantages to consumers. In addition, the business is enhancing its premium line, which targets ladies and diabetes patients' health.

Health Drinks Under Food Safety and Standards Act

The Food Safety and Standards Act of 2006 does not define "health drinks," as the National Commission for Protection of Child Rights (NCPCR) has previously said. It would be incorrect for e-commerce websites to list dairy, grain, or malt-based drinking items as health drinks, according to a request made by the Food Safety and Standards Authority of India (FSSAI). This could mislead clients.